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Services

Omnichannel Strategy

Your customers don't think in separate channels. They want a seamless experience that lets them discover online, buy in-store, return via app, or contact through social media without friction. I help you create that integrated experience.

Customer chooses the path

Today's customers research online, compare on marketplaces, ask on Instagram, buy in physical stores, and return via web. If your channels aren't integrated, you're losing sales.

Disconnection between channels creates frustration, duplicates efforts, loses information, and ultimately, customers who leave for competitors that do offer that integration.

My approach

I design omnichannel strategies that put the customer at the center. I integrate your sales, communication, and service channels so they work as one.

From inventory unification to cross-channel personalization, I help you create an experience where customers can start a purchase in one channel and finish it in another seamlessly.

What you'll achieve

Consistent experience

Same message, same service level, same information across all channels.

More touchpoints

Multiply contact and sales opportunities with customers without creating silos.

Unified data

Complete view of customers and their behavior across all channels.

Better conversion

Eliminate friction in the customer journey and facilitate the purchase process.

Loyalty

More satisfied customers who repeat more and recommend your brand.

360 customer view

Know the complete history of each customer regardless of channel.

How I work

01

Channel mapping

We identify all customer touchpoints and analyze how they relate to each other. We detect friction points and integration opportunities.

02

Experience design

We create integrated customer journeys that enable smooth transitions between channels. We define what information to share, what processes to unify, and what to personalize.

03

Technology integration

We select and implement the necessary tools to connect your channels: CRM, PIM, OMS, marketing automation platforms, and management systems.

04

Activation and optimization

We launch the omnichannel strategy, measure results in each channel, optimize touchpoints, and scale initiatives that work.

Common use cases

Click & Collect

Buy online and pick up in store. Check real-time availability, reserve product, and pick up when you want.

Unified Commerce

Unified inventory that allows selling store stock from the web and vice versa. No stock-outs per channel.

Omnichannel clienteling

Personalized service with complete customer history accessible from any channel or point of sale.

Cross-channel campaigns

Coordinated marketing that accompanies customers on their journey with coherent messages at each touchpoint.

Want to integrate your channels?

Let's talk about how to create an omnichannel experience that improves your customers' satisfaction.

Let's talk